In 2020, I took on the challenge of introducing a line of handmade bags to an audience shaped by social unrest and a global pandemic. Shooting on location in Santiago, I developed a visual direction that drew from youth culture and the city's raw, evolving identity — translating that energy into product imagery with a clear sense of place and purpose.
This project marked my first dedicated foray into product-focused art direction.
Collaborators: Photography by Felipe Lastra | Models: Friends and collaborators
